Graham McGregor on what will you make your small business well known for in 2021?

Opinion: I have a short while ago been reading the 2021 version of the Guinness World Records book.

And I’ve discovered that there are some unusual things that persons get a globe report for.

For occasion:

Guinness declared Kuala Lumpur resident Mohammed Muqbel, 20, was awarded the file for the world’s greatest stack of eggs when he managed to stability a few hen eggs in a tower development.

The eggs experienced to continue to be stacked for at the very least 5 seconds and all 3 eggs had to be clean and totally free from cracks in their shells.

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Muqbel, who has been training himself to stack eggs because the age of 6, mentioned he located the trick was to determine each individual egg’s centre of mass and guarantee they aligned when stacked.

He claimed stacking the eggs took a higher stage of concentration, as properly as patience and apply.

You can see the movie of Muqbel accomplishing this extraordinary feat at this backlink.

Now that feat took many years of practice and persistence to reach.

On the other hand, lots of of the Guinness World Records were being achieved in a quick interval of time by accomplishing a thing fairly regular.

Right here are two examples:

On Oct 10, 2019 (Entire world Psychological Well being Working day) a full of 2,499 people today donned hi-viz vests for an party organised by Psychological Health Australia.

And set a Guinness Earth Record for the most people today putting on superior-viz vests.

(The occasion took area in Townsville Australia and the vests were being donated by components chain Bunnings Warehouse.)

On 14 September 2019 Nestle Purina brought with each other 710 puppies for a picture shoot in Moscow. And established a Guinness Planet File for the biggest canine photoshoot.

Both of those these planet data concerned receiving a specified range of individuals (or pet dogs) to be in just one location at the exact same time.

And these planet documents would have established some awesome publicity and fame for the organisations included.

My important level today is that any business enterprise can make them selves famed for “something” if they use a tiny little bit of inventive wondering.

Men wearing high heeled shoes take part in a Guinness World Record attempt for the largest amount of people running in high heels on February 14, 2016 in Melbourne, Australia.

Scott Barbour/Getty Photos

Males carrying large heeled sneakers choose aspect in a Guinness Environment Document attempt for the most significant sum of folks managing in large heels on February 14, 2016 in Melbourne, Australia.

How to turn out to be popular

Here are 3 recommendations to make your own small business well-known in 2021

1: Get remarkable outcomes for at minimum a person shopper

2: Share abnormal numbers and figures about your business enterprise

3: Have a unforgettable tale all-around some element of your business

Let us glance at how you could place some of these ‘fame’ solutions into action.

1: Lisa Barker runs a telemarketing organization known as Warm Qualified prospects.

I profiled Lisa and her enterprise in the first version of Serious lifetime Small business Lessons a few months in the past.

Lisa explained to me about some outstanding final results they aided accomplish for Breast Most cancers Basis NZ. The aim was to increase the campaign’s get to past the Foundation’s current contacts.

Warm Leads consultants produced 2030 calls and produced 158 dedicated responses.

“The outcomes ended up excellent,” says Nicky Sinclair-Perkins, Strategies Manager for Breast Most cancers Foundation NZ.

“We had over 150 organisations using part, which intended we ended up in a position to communicate to hundreds much more people today about currently being breast aware. We also raised far more money and we had extra organisations signed up than in past many years. Incredibly hot Sales opportunities signed up 25 for every cent of the organisations that registered for Pink for a Working day and served us increase in excess of $150,000. It was a profitable marketing campaign, and we are quite happy with the end result.”

The full circumstance review is on the Warm Prospects internet site.

And is a fantastic example of how you could develop into famous for obtaining excellent results for a consumer.

Lisa instructed me an intriguing story about getting ‘too successful’ for a different client.

Incredibly hot prospects after did a campaign for an IT enterprise, who had some specialised sector program for the design business.

They ended up location appointments for a single of their profits reps and the marketing campaign was meant to be for 100 hours.

Soon after 40-hrs on the phones, the client requested Incredibly hot Prospects to stop as they had generated so a lot of experienced potential customers the rep could not cope.

They explained to Lisa they had adequate in the pipeline to previous for pretty some time and paid her business enterprise for the complete 100 hours.

Guinness World Record of a human bike image set at Glen Eden Intermediate School by four west Auckland schools.

Remarkable Photographs/Equipped

Guinness Environment History of a human bicycle graphic set at Glen Eden Intermediate Faculty by 4 west Auckland educational facilities.

Information and figures

2: Neazor Brady are a strategic human resourcing consultancy.

I was speaking with just one of the homeowners Connor Brady.

He instructed me about some exceptional results his business had attained for a person of their purchasers.

Neazor Brady not long ago did an inner HR audit for a enterprise that was confident they ended up thoroughly compliant with work and immigration legislation.

When Connor offered their results the administration team practically fell off their chairs.

Connor and his group experienced identified several examples of non-compliance adding up to a full possible liability of a number of million bucks – and this for a organization of only 80 staff.

The wonderful information is, by repairing a large payroll compliance difficulty which was stopping that business from selecting migrant personnel, Neazor Brady also saved a multimillion-dollar agreement in the procedure.

In simple fact, Connor instructed me that they estimate Neazor Brady has saved their customers about 10 million bucks in potential fines and personalized grievance fork out-outs because 2004.

Their Immigration team have helped New Zealand businesses protected function visas for around 7000 individuals due to the fact 2004.

These are unforgettable figures and figures.

There was also an fascinating tale that Connor shared with me.

Neazor Brady have been approached by an offshore international recruitment business to help them safe a Covid-19 border entry exemption and visa for a Commissioning Technician who was billed (no pun intended) with commissioning a wind turbine farm in Taranaki and connecting it to the nationwide grid.

What designed this even more complicated was the timeframe in which to do it.

Without the border entry and visa approval, 77,000 residences would have been influenced, organizations would have been not able to work with no ability and the regional financial system was predicted to have endured losses of tens of millions of pounds.

Neazor Brady bought the approval in 3 months and the personnel was able to fly in from Europe to commence operate.

Neazor Brady is a fantastic instance of employing intriguing numbers and points, terrific effects for a consumer and an exciting tale.

All points the company could come to be well known for.

A kite sufer participates in the Guinness World Record attempt for the most kitesurfers sailing together at one time on August 31, 2014 in Tarifa, Spain. 352 participants set a new Guinness World Record, breaking the previous record of 318.

Sergio Camacho/Getty Photos

A kite sufer participates in the Guinness Environment Record endeavor for the most kitesurfers sailing with each other at a person time on August 31, 2014 in Tarifa, Spain. 352 members established a new Guinness Planet File, breaking the prior record of 318.

Just one tiny matter

One thing I have observed about a amount of firms getting to be famed is that occasionally one small thing they do can produce all kinds of positive awareness.

I observed a great instance of this in the new marketing and advertising reserve ‘Anyone has to be the most pricey-why not make it you?’.

This e-book is created by tiny company professional Andrew Griffiths and I enjoy one of the examples he gives.

Andrew was carrying out a 1,600 km road excursion from Cairns to Brisbane one 12 months.

It was a extensive and dull travel and the town of Rockhampton was around half way.

So Andrew stayed a night at a regional motor inn at Rockhampton.

The following early morning Andrew checked out and went to his motor vehicle to go on his long generate.

When he obtained in his vehicle, he noticed a notice on the windscreen.

Andrew reached all-around to get the take note and noticed that another person had cleaned the windscreen of his vehicle. (All the bugs and street grime were being absent.)

The take note read:

Thank you for deciding upon to continue to be at the Rockhampton Motor Inn. We’ve taken the liberty of cleansing your windscreen so that the road in advance will be obvious and safe. Be sure to come and continue to be with us yet again.

Now this straightforward gesture had a big impact on Andrew.

It produced him truly feel specific and valued so he pointed out the business enterprise in his e-book.

And right here am I telling Things readers about the same organization.

They are now a tiny a lot more ‘famous’ from just one small factor their organization did.


There are lots of techniques to make your small business famous in 2021.

You can share the extraordinary success you have obtained for some of your clients.

You can share intriguing and unconventional info and figures that persons will bear in mind.

You can inform a memorable story.

And most of all you can concentrate on the small things that make people today really feel special.

Get Motion

What will you make your business famed for in 2021?

Graham McGregor is a advertising and marketing advisor. You can get his totally free internet marketing guideline ‘The Program B Gross sales Solution’ at